Designing a website or project is a labor-intensive process, at the beginning of which it is important to make the right stylistic decisions. Designers have a lot to think about: from the color scheme and logo to navigation and content layout. But the most difficult thing is to combine all these components of the website style into one balanced and integral concept. Typography is an important part of this unity. We have already looked at the basics of working with text, and now we will deal with fonts. As soon as users get their first impressions of the site with the help of color, they begin to perceive information directly through text. A legible, beautiful and organic font can influence their decision on whether to stay on the site.
About the Google Fonts License
While the professional community has more or less figured out the rules for using images, the legal issues related to fonts remain unclear to many.
Free fonts include system fonts installed on personal computers, as well as those provided by Google Fonts.
All fonts on this service can be used absolutely free of charge in any products: printed or digital, commercial or personal.
You can use them in a logo, brand book, street sign or social media banner. The only thing you can’t do is sell fonts downloaded from the service.
In case of a legal conflict, all charges will fall on the designer – and fines for such a violation are unaffordable for one person.
We’ve sorted out the licenses – let’s move on to the selection.
Rubik
Rubik is a representative of the sans-serif font family with slightly rounded corners. It was developed by designers Philippe Hubert and Sebastian Fischer.
The light, soft font will look good in typesetting (for reading) and will suit a project of almost any subject. It is especially good for websites and landing pages of companies from the digital industry. The advantage of this font is its freshness. It does not look hackneyed even for the most experienced designers.
Cormorant
Cormorant is a graceful serif font created by Christian Thalmann. It includes five classic
weights (Light, Regular, Medium, SemiBold, Bold) and a large number of characters. Check out the project on Behance to study it in detail.
When creating this font, the designer took the well-known Garamond as a starting point, which works great in typesetting, but is not suitable for headlines. It is worth noting that Christian managed to fix this shortcoming!
Use this font for blogs, lifestyle sites, and news portals. Cormorant successfully combines elegance and severity, so it is safe for a variety of projects.
Alegreya Sans
Alegreya Sans is a sans-serif font designed by Argentine designer Juan Pablo del Peral. It comes in seven weights, including Italic.
It is recommended for typesetting or for small headlines in Bold. Alegreya Sans is minimalist and has unusual proportions, so it is not easy to work with. But it is greatly underrated in the vastness of Google Fonts and therefore will look original.
Source Sans Pro
Source Sans Pro is Adobe’s first free font. Designed by Paul D. Hunt. Sans serif, designed for use in user interfaces. Source Sans Pro has a classic Gothic character that is easy to perceive visually.
The font is designed in six thickness grades, in upright and oblique styles. Due to its compactness, Source Sans Pro can be successfully used not only in interfaces, but also in places where there is a lot of text (in longreads).
Woo Casino, for instance, uses compact and visually appealing fonts to create a seamless experience for players exploring their range of exciting slot games on https://www.woocasino.com/games/slots.
Clear typography enhances the fun, ensuring every spin feels intuitive and user-friendly.
Playfair Display
Playfair Display is one of the most famous serif fonts. The author is Klaus Eggers Sorensen. The ideology of this font is based on the elegant calligraphic forms of the 18th century. It was developed in 2011, but still does not lose popularity. Contrasting and moderately wide, it is ideal for any headlines.
This font will be a great accent in projects where you want to emphasize the elegance, conciseness, status or aesthetics of the brand. Playfair Display is successfully combined with chopped fonts of moderate width, such as Open Sans.